Justin True
Justin True, arms wide on a volcanic ridge in Iceland

Justin True · I run countries

Comfort
crisis.

Transformative expeditions that test you, push you, and question you — and go deeper with God and with the crew. Iceland is first.

Run IcelandThe documentary

3,600 mi

Largest continuous triathlon

50+

Countries

2×

MMA champion

8–0

BJJ tournaments

Trips & experiences

Run Iceland
with Justin

Iceland 100 — ran 2025 & 2026 · the 2027 crossing is coming

This is not a race, and it is not a vacation. It's a guided expedition across Iceland's south coast — a community stage adventure built to test you, push you, and make you question yourself, and to go deeper in conversation with God and with the crew along the way.

You cover the island the way Justin has covered countries: together, on foot, one stage at a time — carried by the same world-first, ultra-endurance experience behind everything in the records below.

≈ 5 days≈ 105 milesIceland's south coastStage adventure — not a raceAugust 2027 · dates TBD
Claim your inviteAsk about the trip

Spots are limited — the crew stays small on purpose.

Justin's crew running together down a gravel highland road
The crew soaking in a geothermal hot spring after a stage
The whole expedition crew with a mountain backdrop
Runners crossing a wooden bridge
Four runners geared up in the highlands
Sunset over the water in Iceland
Crew sharing food at the trucks
Canyon waterfall on the route
The group on volcanic rock
Runners scrambling over rocks

The story

Author of his
own story

Justin is no stranger to pushing limits — an Energy Systems Engineering degree, an accomplished MMA career, and 50+ countries deep, including a kidnapping in Egypt and bandit country in Madagascar. He's an ultra endurance athlete breaking world records and setting world firsts.

All of it to prove one thing: no matter the cards you're dealt, you can become the author of your own story. The records aren't the point — they're the credibility behind what he does now: leading expeditions that test you, push you, and question you, and go deeper with God along the way.

“No matter the dark corners your mind may pin you in, you are always strong enough to stand up one more time and keep fighting for tomorrow.”
See the recordsRun Iceland with him
Justin in full weather gear in the Icelandic highlands

Records & firsts

The receipts

2× MMA champion8–0 BJJ50+ countries

  1. 2017

    National 3 Peaks — single-person record

    World record

    Unsupported solo record across the UK's three highest peaks.

    Raised for Make-A-Wish Foundation

  2. 2018

    Run across Africa — 7,500 miles

    World first

    Attempt ended in Egypt: kidnapped, accused of spying, and deported. He kept the story — and kept going.

  3. 2019

    175-mile tandem cycle

    For charity

    One bike, 175 miles, no brakes on the effort.

    Raised for Cycle4Gaza

  4. 2019

    Olympic triathlon with a 90 lb Thor hammer

    For charity

    Swim, bike, run — carrying a 90-pound hammer the whole way.

    Raised for Palestine Children's Relief Fund

  5. 2019

    World's Strongest Marathon

    World record

    26.2 miles pulling a 1.5-ton car. Funded a friend's college tuition in Canada.

  6. 2019

    Crossing Madagascar — world first

    World first

    First person to cross the island on foot — a month through bandit country.

    Raised for African Wildlife Foundation

  7. 2020

    24-hour Hero CrossFit WODathon

    For charity

    24 straight hours of hero WODs alongside the Bend, Oregon Fire Department.

    Raised for Leukemia & Lymphoma Society

  8. 2022

    World's Largest Continuous Triathlon

    World record

    3,600 miles across America — swim, bike, and run, May 1 to June 16. Now becoming the True Triathlon documentary.

  9. 2022

    200+ miles crewing the Montana mountains

    Crew

    Crewed and paced fellow San Diego ultra runner Hector Rodriguez through a 306-mile push.

As seen & heard on

Naked & AfraidBackpacker Radio
In production

True Triathlon
the documentary

3,600 miles across America. Swim, bike, run — 47 days, one continuous push, the world's largest triathlon. Now becoming a film.

Be the first to get updates, new challenges, and dates where Justin can come crew or pace your own race.

From the road

Also available

Coaching

Apply for coaching →

1-on-1 Coaching

Application only

Mental and performance work for athletes and coaches ready to shatter barriers.

What's Cooking?

Monthly

Follow along workout-for-workout with Justin's current training cycle.

Running + Strength

Program

Couch to 50K is the new couch to 5K — be ready for all things.

Run Iceland · August 2027

Inquire about
the crossing

Serious about 2027? The full invite answers every question and puts you on the Iceland list. Otherwise drop your email here and Justin will get back to you. Documentary updates and coaching applications come through the same door: mention it in your message or DM.

Or go straight to the source