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CONQUEr your comfort crisis.

Mental and performance training for athletes and coaches

1-1 coaching

shaking the snow globe till it breaks. we are going to shatter all barriers and build a mindset that is unstoppable.


What's cooking?
monthly subcription

Follow along workout for workout with my current training cycle and find out what challenge I am cooking up next.


running + strength

couch to 50k is the new couch to 5k. whether you're going for a 13.1 or first marathon you deserve to be ready for all things!

Justin True

Justin is no stranger to pushing the limits from obtaining his degree in Energy Systems Engineering to an accomplished MMA fighter to traveling the world 50+ countries including a kidnapping in Egypt and surviving the extreme threats of bandits crossing Madagascar. He's an ultra endurance athlete breaking World Records and setting World firsts. All to inspire those that come from rough upbringings and show that no matter the cards you're dealt you can always become the author of your own story. Go do big audacious things and change the world for the better 1 act at a time.

Accolades and records isn't what inspires Justin. Instead he defines his success and purpose by helping others fight for tomorrow when they think they have nothing left to give. By voluntarily putting himself into some of the toughest physical and mental challenges ever conceived. They allow him to show that no matter what we go through in life we can accomplish anything we set our minds to. 

No matter the dark corners your mind may pin you in, you are always strong enough to stand up one more time and keep fighting for tomorrow. 



  • 2x MMA Champion

  • 8x 1st place (8-0) Brazilian jiu-jitsu tournaments

  • October 2017 - Single person record / unsupported - National 3 peaks (UK) - Charity: Make-a-Wish foundation

  • July 2018 - Attempt to run across Africa 7,500 miles - Kidnapped in Egypt and deported for being accused of spying for the government.

  • June 1st, 2019 - 175 mile Tandem cycle - Charity: Cycle4gaza

  • July 1st, 2019- Olympic Triathlon with a 90 lb Thor hammer - Charity: Palestine Children's Relief Fund

  • August 1st-2nd, 2019 - World's Strongest Marathon - Record pulling a 1.5t car - Charity: Palestinian friend to go to college in Canada

  • August 29th - September 29th 2019 - World's First - Crossing Madagascar - Charity: African Wildlife Foundation

  • February 1st - 2nd 2020, 24hr Hero Crossfit WODathon - Charity: Leukemia and Lymphoma Society - Partnership with Bend, Oregon Fire Department

  • May 1st - June 16th, 2022 World's Largest Cont. Triathlon 3,600 Miles across America

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It's time to break the cycle and Conquer your Comfort Crisis.

Whether you can't stick to a training program or finish a 100+ mile race I'm here to solve that problem for you in the most simple yet optimal form. 

Zero confusion.  Endless Benefits.

Let's get started!

Meet our team

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